上周，一家大型家电卖场推出了以旧换新活动，声称只要顾客提前预约登记，家电卖场工作人员就会上门 回收 旧家电并给予相关凭证。消费者凭此凭证到实体店扫码购买新家电，即可领取400元的门店补贴，外加150元的其他补贴，共计550元。 这样一则促销的好消息，本应得到顾客的欢迎，但实际效果却并不尽如人意。记者在现场发现，很多家电品牌的促销员并不知道有此项活动，前来预约登记的顾客更是寥寥无几。记者了解到，市场反应冷淡的原因主要有两方面：一是家电卖场提前设定了以旧换新的品牌，其他品牌的家电产品不在此列。二是顾客拿以旧换新补贴凭证购买新家电时，遭遇定价高门槛，其中购买 空调 单台需要4000元以上，购买 洗衣机 、彩电、 冰箱 单台要达到3000元以上。 目前，旧家电回收正规渠道难觅，个体户回收依然唱主角，但回收价格偏低， 电视机 每台50元，洗衣机每台50元， 电冰箱 每台80元，空调每台50—100元， 电热水器 、 抽油烟机 等产品则一概不收。为此，很多市民希望有正规渠道回收旧家电。但由于旧家电回收人力成本、运输成本高，无害化拆解成本高等众多原因，让一些正规企业知难而退，而一些个体户却通过非环保拆解方式牟利。
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卖场以旧换新遇冷 家电回收个体唱主角
Source： Time：2017-06-22 10:32:00 views：
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